Most Promising Brand Award 2015 won by Via.com

Asia’s largest travel network company, Via.com has bagged ‘The most promising brand of the year Award 2015’ after beating several other top brands.

Online PR News – 08-April-2015 – Bangalore – Bangalore-based travel platform Via.com has claimed market leadership position by winning the most promising brand of the year Award 2015. Despite facing stiff competition from several other enterprises, Via.com was selected for its focus on customer satisfaction and innovative approach.

The award was announced by ET Edge, an Economic Times initiative, in a ceremony held in India’s financial capital Mumbai recently.

Incorporated in 2007, Via.com has been successful in developing a strong cloud-based platform. The travel agency is positioned to offer content from all around the globe. This intuitive platform provides options for more than 500,000 hotels, 400 plus airlines, 2000 plus Car and Bus operators and more.

The enterprise believes in offering robust and sustainable technology platform and this has been pushing them to execute more than over 20-million transactions every year across five countries. The travel platform’s client-centric approach is helping the customers to bag the benefits of seamless and secure transactions from anywhere, anytime.

Moreover, its much appreciated direct reach out programs has been responsible for revolutionizing the travel domain. The award was announced after a survey was conducted by Nielsen, a research and analytics company, to find the most user-friendly brand in urban India.

Talking about the award, Mr Swaminathan. Vedaranyam, Chief Executive Officer of Via.com, said, “We feel good about this recognition coming from a prestigious media house like the Times Group. This validates our belief that travel should be made accessible through multiple channels like online, retail and corporate to reach the largest set of customers. The unique retail model was possible because of our vast and extensive partner network of 50,000 outlets across India which is powered by ours technology and content. This recognition will only inspire us to do more towards establishing an efficient and robust travel ecosystem in India.”

Internationally, Via.com has more than 75,000 travel partners spread across 2600 cities in five nations comprising India, Philippines, Indonesia, Singapore and UAE. Via.com gained to prominence in the past five years after it emerged as one of the most trusted and reliable brands in Indian online, retail and corporate segment.

About the Company:
Via.com is Asia’s leading & most exciting travel platform in the Internet space. Its distribution strategy includes enabling sellers with an intuitive travel platform and giving customers a host of options including desktop access, a mobile friendly website and a mobile application to aid in research, search and transactions. Through its global network of over 75,000 independent resellers in the travel space, the company provides access to a broad array of travel products including air travel, train tickets, hotels, holiday packages, buses, car rentals and travel ancillary products and services at competitive prices. In addition to this, Via.com distributes products through more than 3,000 corporate relationships and also engages directly with consumers through its e-commerce platform. Established in 2006 as flightraja.com, Via.com was incorporated in 2007 and has since disrupted the Indian travel space with its innovative offerings which became viral in other markets also.

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Sudhakar Rao

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