An “Arrivederci” rounds off UNA journey through Italian passions

The fifth and last video “WHAT IS THE ITALIAN WORD FOR … GOOD BYE?” is now online

Online PR News – 14-May-2015 – Florence, Italy – Saying goodbye is never easy…better to say “Arrivederci”! Having come to the end of our journey looking for the passions of Italy, through the ways Italians say hello, enjoy beauty, get some rest and savour a meal with their family or friends, we have come to “arrivederci”, which is both a farewell and the way to set a rendezvous for our next trip to discover Italy and what makes it marvellously unique.
The fifth and last video of the campaign “Feel the Italian Passion” by UNA Hotels & Resorts, is online today, with the title “WHAT’S THE ITALIAN WORD FOR…GOOD BYE?”, devoted to some of the many different ways travellers visiting the beautiful regions of Italy may be greeted.
In Venice, a girl wearing a mask, after drinking a coffee, gets up and says «se vedemo», whereas in Bari a child says «statt' bbon'» to a friend of hers with a little dog. In Florence, two young people greet each other saying «bona», in Roma a young man gives a girl a ride and then says «se vedemo!»; Finally, the «arrivederci» of a lady in a shop in the centre of Milan is followed by the «ni viremu» of a young woman in the port of Syracuse.
On http://unapassion.unahotels.it/it/ you can see the video and live again all the moments which have made up this exciting journey through Italy and its passions.
The videos have been made by Alessandro Moggi, based on an idea by the creative agency, “The Branding Crew”.

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