With Mobile Phone Search Gaining Dominance, Firms Must Rethink SEO

Google’s recent announcement that mobile phone search has overtaken desktop/tablet search has serious SEO implications for every organization.

Online PR News – 20-May-2015 – Downers Grove, IL – In April, 2015, Google announced a major update to its search algorithm that put more ranking emphasis on a Web page’s mobile-friendliness. Now, a month later, Google has revealed its mobile phone search volume now exceeds desktop/tablet volume in 10 countries, including the U.S.

Straight North, a leading U.S. Internet marketing agency with strong focus on SEO, was not surprised by either announcement, but believes many companies are in danger of being left behind. In particular, those that rely partly or entirely on organic search traffic for leads and e-commerce revenue must reevaluate their SEO strategies now.

Perhaps worse, they are not paying attention to how traffic is trending. A business with 25% mobile phone traffic today might find that number has shot up to 50% before they know it

“A lot of companies, even large ones, do not know how much of their website traffic comes from mobile phone users,” says Joe Cahill, Straight North’s Chief Strategy Officer. “Perhaps worse, they are not paying attention to how traffic is trending. A business with 25% mobile phone traffic today might find that number has shot up to 50% before they know it.”

In addition to tracking traffic sources and trends, Cahill suggests companies should make their websites mobile friendly as soon as possible, redesign order forms and inquiry forms to be extremely easy to use on mobile phone screens, and do a keyword research refresh with focus on strategically important mobile phone search terms.

SEO campaigns that fail to consider mobile phone users may suffer even for companies where the vast majority of website traffic comes from desktops. Cahill observes, “Google is likely to keep adding emphasis to mobile-friendliness. So, to take an extreme case, even a website with no mobile users could see its desktop browser rankings decline. Mobile is going to be the driver.”

About Straight North

Straight North is an Internet marketing agency specializing in SEO, PPC and responsive lead-generation websites. We help small and middle market firms generate high volume, high quality sales leads. Our campaigns feature creative, long-term strategic thinking and energetic execution incorporating our exclusive system of real-time lead validation and reporting. To learn more about our SEO services, visit: http://www.straightnorth.com/locations/chicago-il/seo/

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Contact Information
Joe Cahill
Straight North

(630) 282-6911

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