‘Namaste Stockholm’ enthralled visitors in Swedish capital

India Unlimited seeks to strengthen India-Sweden connections and partnerships and to promote India in Sweden also Sweden in India.

Online PR News – 30-May-2015 – Stockholm – The second edition of ‘India Unlimited’, a platform that seeks to enhance economic and social relations between India and Sweden, received an overwhelming response in Stockholm. Thus far the event, which has been initiated by the Indian Embassy in Sweden, has had several highlights including the ‘Cinema Indien’ film festival; ‘Namaste Stockholm’, a day dedicated to promote Brand India and India- Sweden connections; and seminars on travel, new generation textiles and gender diversity. Timed as a fore-runner to the first ever Presidential from India to Sweden, the colourful Namaste Stockholm’ gave visitors at the festival an insight into India’s diversity in cultures, religions, race and language. Locals at Stockholm explored, experienced and enjoyed various facets of Indian culture including yoga, classical, folk and modern dance and music, fashion, art & crafts and Indian cuisine. Honourable President of India will visit Sweden to strengthen Indo-Swedish culture & trade ties.
The ongoing initiative has brought together the business community from both countries, representatives from the governments of India and Sweden, and academia, for enlightening discussions on themes related to travel, trade and gender diversity. Further activity, planned till the end of July, has been conceptualised around topical themes like digital India, ‘Make in India’ and India’s Smart Cities , Lifescience, Space & Innovation, ICT with a view to promote dialogue and engagement between the two countries.
“Namaste Stockholm- the day-long programme witnessed a large turnout of more than 12000 visitors. Banashri Bose Harrison, Ambassador of India to Sweden said " we were overwhelmed by the response. the crowds cheered the artistes who gave inspiring performances. India Unlimited seeks to strengthen India-Sweden connections and partnerships in all areas that benefit both countries.. The program, spanning three months, aims to promote India in Sweden but also Sweden in India ".
The seminar on travel took its delegates on a journey to India through food, dance, music, films and literature, its people and beautiful locations; the seminar on next-generation textiles and materials touched upon issues on ethics and aesthetics, new materials, an empathic economy, crafts, the work-force, India’s tradition & culture, mass production as well as Sweden’s need for cheap products and
its consequences.
During the seminar on ‘Travel India & Sweden’, Maneka Gandhi, Honorable Union Cabinet Minister for Women & Child Development, shared her thoughts on the potential for Indian cuisine, food tourism, and other tourism within India, in Sweden. The seminar threw-up perspectives on ways to attract more tourists to both countries, how to better advertise unexplored facets on travel, cuisines and the rich cultural and natural diversity of India and Sweden.
India Unlimited, has collaborated with India based studio - Design Temple to showcase, the soft powers of India. With a design exhibition titled India Past Forward, curated by Divya Thakur, India's approach to creativity and artistic expression over the last 5000 years have been encapsulated at Millesgarden, the landmark museum of famed Swedish sculptor, Carl Milles. The one week exhibition attracted over 2500 visitors.
Sanjoo Malhotra CED of India Unlimited was very excited to present three NIFT students to the Swedish public. These final year graduates Medha Bansal, Priyalakshmi Kanotra and Mannat Sethi were selected over 1000 students in a competition between all the NIFT Institutions to represent India in Sweden and present their creative fashion shows to an enthralled audience.
India Unlimited also arranged a poetry reading presenting the erudite Vivek Narayanan. As a rare happening, Vivek launched his collection of poetry with the Swedish publishing giant Bonniers and in Swedish language called " Låt varje språk vara främmande" literally translated to " "Let every language remain foreign". Vivek was born in India in to Tamil-speaking parents and grew up in Zambia. He did undergraduate and graduate study (in cultural anthropology and creative writing) in the United States, taught at the University of Kwazulu-Natal in Durban, South Africa, and moved back to India in 2000. His two books of poetry are Universal Beach and Life and Times of Mr. S. He earned a master’s degree in cultural anthropology from Stanford University and a master’s in creative writing from Boston University.

For more information on India Unlimited please visit: http://indiaunlimited.se/
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About India Unlimited
India Unlimited is a platform which seeks to strengthen India-Sweden connections and partnerships in all areas that benefit both countries, especially economic relations and people-to-people ties. It will also explore areas of improvement in economic co-operation between the two countries during a summit that will be held in Sweden, this May. Infrastructure, defence, power, information technology, travel and tourism are the key sectors that shall be examined. The event will demonstrate India's soft power through Cinema, Cuisine, Culture and Crafts – all of which have had a profound impact across the world.
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