Helping Product Teams Ease the Burden of Market and Competitive Intelligence

“Reducing the Burden on Product Teams to Collect and Utilize Market and Competitive Intelligence,” continues the webinar series on October 28th.

Online PR News – 16-October-2015 – Norcross, Georgia – Following the success of “Keeping Your Guard Up: How Competitive Intelligence Supports Market Research,” CI Radar, a leader in competitive intelligence services, announced today that it will present the next installment in a series of live, complimentary webinars discussing the benefits of adding proactive and consistent competitive intelligence (CI) across a variety of functions in an assortment of industries.

Our second webinar in the series, “Reducing the Burden on Product Teams to Collect and Utilize Market and Competitive Intelligence,” will take place on Wednesday, October 28, 2015 at 1:00 p.m. ET and will include a 40-minute presentation including best practices, example intelligence reports, and solutions to help product teams deal with the burden of market and competitive intelligence followed by a question-and-answer session. In this webinar, you'll learn how to:

• Gain more intelligence on your market and competitors without wasting resources.
• Understand your competitors’ pricing, roadmaps, and positioning.
• Find more time for high-value customer, product, and market analysis projects.
• Predict customer and market shifts while reducing your risk of surprise attack from a competitor.

CI Radar understands that the product team has the difficult task of supporting a product from the ground up while also trying to predict market shifts and identify new growth areas. This leaves little time for competitive research, such as finding competitor launch strategies, product roadmaps, and competitor pricing. It's a blind spot in many organizations, and when a threat emerges from nowhere, product teams can be held responsible. CI Radar wants to help the product team learn proactive CI techniques to prevent being blindsided.

• Who: Mark Van Laeke, President and CEO of CI Radar

• What: This webinar will cover how Product Management and Product Marketing teams can streamline the collection, filtering, and use of market and competitive intelligence. Several solutions exist that don’t require large budgets, additional resources, or significant time investments. Several customer case studies will demonstrate the huge benefits of taking action on proactive intelligence received.

• Where: To register visit

• When: Wednesday, October 28th at 1 p.m. EST / 10 a.m. PST

• Why: Product teams without efficient market and competitive intelligence cannot craft effective forward-looking strategies, and face surprises from competitive threats that may have been predictable.

About CI Radar
CI Radar, LLC provides award-winning competitive intelligence tools that help generate opportunities for clients. Opportunities include building better products, identifying sales leads, uncovering competitor plans, discovering new markets, optimizing marketing campaigns, and gaining insights to make critical strategic decisions.
CI Radar’s competitive intelligence services include custom client dashboards, daily intelligence alerts, outsourced virtual analyst team, and a host of market research project capabilities.
Based in Atlanta, Georgia, CI Radar can be found at

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Contact Information
Mark Van Laeke
CI Radar
40 Technology Parkway South, NW Suite 150
Norcross Georgia, 30092


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