MELINDA LOOI FASHION SUITES LAUNCHES THE 2016 CRUISE AND SPRING SUMMER COLLECTIONS

Melinda Looi Fashion Suites was an intimate, by invitation only two day event launching the designer’s 2016 Cruise and Spring Summer collection.

Online PR News – 23-November-2015 – Kuala Lumpur – Kuala Lumpur, November 2015 – An exclusive group of VIPs, media, bloggers and celebrities were the guests of Melinda Looi Fashion Suites, which was an intimate, by invitation only two day event launching the designer’s 2016 Cruise and Spring Summer collections in the Pullman Hotel Bangsar recently.

Fashion veteran Melinda Looi chose the newly renovated presidential suites of the Pullman Hotel Bangsar as the venue, which was especially set up by the Singapore lifestyle and furniture company Commune to achieve the luxurious and intimate ‘fashion suites concept’, an event concept the designer got exposed to when recently travelling overseas.

Guests were pampered by manicure services, hand massages and make up touch-ups by Diptyque Paris, Laura Mercier and Caudalie Paris respectively, while a mini fashion show for the collections took place. Mesmerizing all senses, guests were furthermore treated to some of the latest creations of the Pullmans’s top chefs paired with Moet Chandon champagne.

The launch of Melinda Looi’s 2016 Cruise collection comes right at a time where shoppers will be looking for their new Christmas or Chinese New Year clothing to celebrate the respective festivities in style and the fashion designer used the opportunity to also allow her guests to have a first sneak peak at her Spring Summer 2016 collection, which just recently returned to Malaysia from international fashion and trade shows in Milan, Paris and Shanghai.

Festive shoppers can immediately get their hands on the Cruise 2016 collection at Melinda Looi’s showroom at 131, Jalan Maarof, Bangsar, while fashionistas aiming for the SS2016 collection can mark March 2016 in their calendars.

ABOUT MELINDA LOOI - CRUISE 2016

The collection is based on the rich culture and style of Baba Nyonya. Baba Nyonya are the descendants of the early Chinese immigrants who inter-married with local folks. This historical inspiration is the grounding of a traditional collection with a twist of modernity and vibrant colours.

Melinda’s signature style of fabric mixing and detail is shown beautifully in this fun collaboration of traditional Batik fabrics and colourful prints for festive Christmas events and Chinese New Year gatherings.

“I have always loved the beautiful heritage of Baba Nyonya, the rich culture that influences the style of dressing. This collection is my interpretation of a ready-to-wear just perfect for your Chinese New Year or Christmas function with a touch of Baba Nyonya.” says the designer.

ABOUT MELINDA LOOI - SPRING SUMMER 2016

Life’s Lines and Crossings - Melinda Looi’s Spring/Summer 2016 collection is based on one of the designer’s own paintings which depicts abstract organic bird-like forms camouflaged against geometric shapes. Using delicate brushstrokes, hundreds of lines weave in and out of each other, mirroring the many pathways and intersections of life.

“The prints of this collection are inspired by the way in which people and events keep crossing, life is not complicated, just full of connections,” said Melinda. The embroidery and patchwork soften the hard edges of the design lines, to create a very wearable yet symbolically complex collection.

The collection was launched at Hong Kong Fashion Week in July and was later shown at tradeshows and private showrooms in Paris, Milan and Shanghai, where it was highly praised from numerous international buyers.

The collection will be available from March 2015 onwards in Malaysia and selected international multi label designer stores.

-ENDS-

ABOUT MELINDA LOOI
Melinda Looi started her journey on a scholarship at the La Salle School of Fashion in Montreal, Canada. It was her graduation collection in 1995 that catapulted her into the spotlight, earning her the Malaysia Young Designer Award 1995 in Kuala Lumpur.

Melinda has also been involved in various stage productions in Malaysia, as well as the television and film industry in Canada. She has consistently proven her ability and creativity through many awards locally and internationally, especially the prestigious Designer of the Year Award, in 2004 and 2006 at the Malaysian International Fashion Awards, and once again in 2009 at the Mercedes Benz STYLO Fashion Awards. Melinda’s latest accolades include an award for 2014 Sport and Art Trophy from International Olympic Council, Switzerland.

Her most recent achievement is being selected as a Malaysian representative at 2014 World Fashion Week, Paris with one of her couture piece being showcased as part of the World Fashion Exhibition, at various international fashion weeks.

Today, Melinda Looi has four distinct brands to her name, which are: Melinda Looi Couture, Melinda Looi Ivory (the designer’s eponymous made-to-measure bridal collection), Melinda Looi Prêt-à-Porter, and MELL Basics; a range of organic cotton basics.

Besides working on her own fashion labels, Melinda is also involved in numerous and very diverse collaborations reaching from charities and eco-friendly events to art projects, as well as collaborations with international brands and corporates such as L'Oréal , Levi's, Nando's, and many others.

AWARDS & ACCOLADES

• 2014 IOC Sport and Art Trophy, Malaysia/Switzerland
• Malaysian Representative at World Fashion Week 2014, Paris, France
• Nominated for Fashion Designer of the Year at 3DPS Awards 2013, London
• Winner of “Great Women of Our Time” Awards 2013 (Design & Style category) by The Malaysian Women’s Weekly
• First 3D Print Fashion Show in Asia, 2013, Kuala Lumpur
• Designer of the Year 2009, Mercedes Benz STYLO Fashion Awards, Kuala Lumpur
• Designer of the Year 2006, MIFW, Kuala Lumpur
• Designer of the Year 2004, MIFW, Kuala Lumpur
• Most Dynamic Designer 2003, MIFA, Kuala Lumpur
• Asia Pacifica Young Designer Award 2000, Hong Kong
• Winter Wedding Dress Contest 1997, Canada
• White Creation Award 1997, Canada
• ASEAN Designer Award 1995, Singapore
• Cotton Award 1995, Japan
• Malaysia Young Designer Award 1995, Kuala Lumpur

Both collections are now available for media and stylist for loaning. Also do not hesitate to contact for further information, picture requests or any other enquiries:
Ms. Sophia Kaan
Tel: +603-2093 2279/+6012-642 2824
Fax: +603-2201 2099
E-mail: sophia@melindalooi.com
Dropbox folder with event pictures and press release: http://bit.ly/MLFashionSuitesNov2015
Dropbox folder with SS2016 press release and pictures: http://bit.ly/MLSpringSummer2016

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Contact Information
Sophia Kaan
Mellooi Creation Sdn Bhd
131, Jalan Maarof, Bangsar
Kuala Lumpur Wilayah Persekutuan, 59100

+603-2093 2279