Brands need a new CSR perspective and holistic approach to become relevant to consumers

Today, Seventy Agency released the third edition of its Brand Leader Model report series. The focus is on how to use CSR to strengthen brand positioning.

Online PR News – 23-November-2015 – Stockholm, Sweden – Today, Seventy Agency released the third edition of its Brand Leader Model report series. The focus is on how to use CSR to strengthen brand positioning. The report reveals insights about changing consumer mindsets and provides inspirational best-practice examples of innovative, credible CSR initiatives.

During Christmas, the season of goodwill, brands are busier than usual with philanthropic activities to show their charitable personalities. But the notion of doing good consistently - rather than just seasonally - as an effective differentiation strategy to address shifting consumer preferences toward socially responsible brands, is increasingly taking hold. So how can you approach CSR and integrate it into your brand strategy in a way that truly makes a difference?

This report explains how to activate your brand positioning through the Brand Leader Model, a strategic tool conceptualised by Seventy Agency.

It zooms in on leading brands, which have achieved their goal, by taking a step away from the traditional CSR perspective of compliance and philanthropic "make up", towards a new model of co-creating value for both their business and society.

By viewing CSR from this new and creative lens, coupled with a holistic approach, businesses can become more relevant for their consumers by strengthening their brand while continuing to expand their business offerings.

Moa Correia, Manager, who co-authored this report, commented:
"Leaders of tomorrow will build CSR into the core of their business and ensure that the way it is executed strengthens their overall positioning. Seventy Agency's proprietary Brand Leader Model helps you navigate the complex landscape of brand building to develop CSR strategies with real impact."

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You can access our Brand Leader Model CSR Report for free on our company website.

Moa is available for further comment and can be contacted on +46 (0) 700 06 27 38 or via e-mail at moa.correia@seventyagency.com

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Christina Rosen
Seventy Agency
S:t Eriksgatan 46C
Stockholm Stockholm, 112 34

+46 (0) 700 06 27 38