Exotica Housing signs Boman Irani as a Brand Ambassador

‘Exotica Housing’, a leading brand in Real Estate Industry, has recently announced endorsement of “Boman Irani”

Online PR News – 25-November-2015 – October 13, 2015 – Exotica Housing signs Boman Irani as a Brand Ambassador

Noida, October 13, 2015- Celebrity has always been considered to promote the brand and its products or services upto a new level. ‘Exotica Housing’, a leading brand in Real Estate Industry, has recently announced endorsement of “Boman Irani” to enhance the branding and marketing services among target audience. As brand ambassador, Mr Irani will be part of print and electronic advertisements to highlight excellent work, commitments, timely delivery, fine workmanship, ultimate customer support and most important a home of your dream to the buyers as per the made promises.

Exotica Housing also has been known for its quality work, timely delivery and out of the box infrastructure out of few projects in NCR. The group has very strong image in public domain and similarly Boman Irani has got impression of superb work and fan following out of selected movies. To match the work quality and credentials of a renowned face, the group zeroed down its search at Boman Irani and executed an exclusive celebrity agreement to promote the group among target audience.

Mr. Dinesh Jain, MD- Exotica Housing, believes that there are many benefits to using a celebrity for their advertising campaign. The ability to build brand equity is a valuable asset. Exotica Housing's brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits. To a consumer, brand equity creates product/brand differentiation over the other competitors in the market.

Currently the group is all set to welcome buyers in their ready to move in apartments in Exotica Fresco at sector 137, Noida Expressway. The project has total 834 apartments in lap of green serenity. The finest architecture ensures sunlight and fresh air in all apartments along with state of the art infrastructure. At Gr Noida West the group is working on Exotica Dreamville and soon the first phase is about to get over. Before these, the group has completed 3 projects; Exotica Eastern court at Crossing Republik, Exotica Elegance and Exotica East Square at Indirapuram.

About company- Established in 2005, Exotica Housing is brain child of Mr. Dinesh Jain and he posses sound knowledge of construction and architecture. Spreading wings in NCR region, the group is working on the philosophy of “Making living more Inspirational”. He believes in quality construction with time bounded work, better relationship with customers and promises maximum benefit on buyer’s investment. Started with limited unit projects, today the group is self sufficient in all resources as developer. The Exotica Housing and Infrastructure Pvt. Ltd. has delivered 3 projects at Indirapuram and Crossing Republik on said deadline. Exotica Fresco, launched in 2010, is ready for fit outs and construction of Exotica Dreamville is in full swing.

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