Docebo and Brandon Hall explain how to measure Informal Learning’s ROI

Informal rather than formal learning helps people do their jobs, yet most organizations still focus their learning efforts on the classroom and the course.

Online PR News – 25-November-2015 – Athens, Georgia, USA – Informal rather than formal learning helps people do their jobs, yet most organizations still focus their learning efforts on the classroom and the course.

David Wentworth, Principal Analyst with Brandon Hall Group, and Alessio Artuffo, Chief Operating Officer at the e-learning solutions provider, Docebo NA Inc, will be publicly examining the uses and applications of social and informal learning. They will also be sharing ideas regarding measuring the benefits of these forms of learning.

Alessio Artuffo said, “Modern research is now showing what we’ve suspected for many years – that people learn more through informal channels, on-the-job experiences and coaching about what they need in order to be effective at their job than they do through more formal means. On the other hand, organizations tend to concentrate their efforts on providing formal learning experiences for their workers.

“This suggests that these organizations are missing a number of opportunities to help their people retain more of what they’re learning,” he added. “In addition, they could be helping these workers to discover new knowledge through these other, less formally orchestrated, challenges.”

On December 1, for an hour from 10am Pacific Time (PT), 1pm Eastern Time (ET), 6pm Greenwich Mean Time (GMT) and 7pm Central European Time (CET), Alessio - along with Brandon Hall’s David Wentworth - will be discussing “Measuring the ROI of Informal Learning” in a webinar.

During the webinar, David and Alessio will explore, among other things:
• The 70:20:10 Learning Framework
• The use of informal learning to boost learning and
• Measurement strategies

They will also be outlining examples of companies that are putting these strategies into practice.

“Today’s workers have a diverse spectrum of learning opportunities and experiences from which to choose,” Alessio said. “In particular, the growing accessibility to ‘digital’ learning is changing the way organizations should think about the ‘70:20’ elements of the 70:20:10 learning model.

“This suggests that the key to success in corporate learning today is being able to leverage technology to help workers find and connect with internal experts to foster and enjoy the benefits of informal learning,” he added.

Join Brandon Hall and Docebo on Tuesday December 1 at 10am PT / 1pm ET/ 6pm GMT / 7pm CET for a one-hour webinar called, “Measuring the ROI of Informal Learning”. To register for this event, visit:

About Docebo
Docebo’s Cloud-based, Software-as-a-Service (SaaS) Enterprise learning management system (LMS) is sold in more than 80 countries. Established in 2005, Docebo (Latin for “I will teach”) has more than 28,000 installations and offers an enterprise solution for mid-size to large organizations. Customers benefit from Docebo solutions thanks to a scalable pricing model, a third party integration (via API), and reliable service available 24/7 to further enhance the user experience.

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