French Laundry Chain 5àSec Launches In India, Jeetendra Does The Honours

With 7000 employees across 4 continents and 1800 shops; 5àSec now believes that India is ready for a world class textile care solution…what we commonly call dry-cleaning.

Online PR News – 29-October-2010 – – 26thOctober, 2010.
Mumbai
One might not take ones dirty linen very seriously; but turns out that French laundry chain 5àSec has made a flourishing business of it.
With 7000 employees across 4 continents and 1800 shops; 5àSec now believes that India is ready for a world class textile care solution…what we commonly call dry-cleaning.

This newly launched French laundry store in Juhu (5àSec ) has been receiving dirty linen from the cream of Bollywood for the last one month; and none other than Jumping Jack Jitendra turned up to measure how white his trousers could get! As the yesteryear superstar's punctual arrival was awaited; Anil Kapoor's driver came in with a huge packet of laundry to be given in.
Retail veteran Suresh Bhatia, an old friend of Jitendra and the owner of the laundry was expecting him to turn up in white; but the 'himmatwala' surprised everyone by turning up in chic black." I will send a dirty white trouser tomorrow" he said. "Make it sparkling white." When asked why he hadn't turned up in his trademark white trousers and white shoes; he smartly replied, “I am wearing Tushar's clothes today. I want to look young."

Jitendra was at his funniest best, as good humoured Suchitra Pillai stood by soaking in Jitujis witty innuendos. Suchitra shared that she wanted to stop losing her garments...something that happens in other laundries all the time.

Meanwhile designer Archana Kochhar turned up to see how she could keep her garments clean at all times; "Ive seen these laundry's in France"; the well-travelled designer said.

All in all; a 'clean' evening!

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