Fisher Capital News Update On Highway Equipment Company Achieves NTEA’s MVP Status

CEDAR RAPIDS, IA – October 6, 2010 – Highway Equipment Company (HECO), the manufacturer of Hi-Way® road maintenance equipment and New Leader® crop nutrient applicators is pleased to announce the achievement of the National Truck Equipment Association’s (NTEA) Member Verification Program (MVP) status.

Online PR News – 05-November-2010 – – CEDAR RAPIDS, IA – October 6, 2010 – Highway Equipment Company (HECO), the manufacturer of Hi-Way® road maintenance equipment and New Leader® crop nutrient applicators is pleased to announce the achievement of the National Truck Equipment Association’s (NTEA) Member Verification Program (MVP) status. MVP participants distinguish themselves by embracing the knowledge that is necessary to provide a high level of quality while meeting certain regulatory requirements.

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The NTEA MVP recognizes distributors, manufacturers and up-fitters for implementing quality business practices and for complying with specific government safety regulations. Criteria to meet the MVP standards can involve liability insurance, warranty programs, vehicle and employee certification, safety policies and quality assurance. By qualifying for the MVP, members can gain an even higher industry designation by verifying their commitment to excellence. MVP companies attest that their firm operates at a defined level of professionalism through the use of quality-minded business practices. “HECO’s status as an NTEA MVP demonstrates our on-going commitment to safety and professional excellence in the work place,” said Ingrid Livingston, executive director – marketing. “It is our dedication to these factors that allow us to manufacture high-quality products that increase our end-user’s return-on investment."

Since NTEA launched the MVP in 2005, a total of 416 distributor and manufacturer members have qualified for MVP status.

Highway Equipment Company is the leading manufacturer of New Leader crop nutrient applicators and Hi-Way deicing spreaders and road maintenance equipment. The company is committed to building innovative equipment and delivering superior customer service to ensure consistent and reliable experiences for our customers and business partners.

Highway Equipment Company is the leading manufacturer of Hi-Way deicing spreaders and road maintenance equipment, New Leader agricultural spreaders and Flow Boy processed road building material transportation equipment. Our customer base ranges from municipalities and contractors to agricultural custom applicators and growers. We also produce products for many original equipment manufacturers.

For nearly 70 years, our goal has been to build the highest quality equipment to the most exacting specifications and expectations. Every component of every product we offer is carefully designed to last. By using heavier gauge steel, high end components, a superior paint system and consistent manufacturing processes, our quality shines through in everything we produce. And, most of the products are designed and modified by our in-house engineering department.

Our philosophy of "building the best" also extends to our large network of dealers. Each authorized dealer has been fully trained to provide a total sales and service experience for the customer. An on-site training center is dedicated specifically to sales and service training.
For more information, please contact your local dealer or company representative.

Established in 1939, Highway Equipment Company is a leading manufacturer of New Leader® crop nutrient applicators for the agricultural industry, and Hi-Way® deicing spreaders and road maintenance equipment for state, federal, and municipal entities, as well as for private contractors. New Leader and Hi-Way products are distributed through more than 200 dealers throughout North America and around the world. Highway Equipment Company is a privately owned business located in Cedar Rapids, Iowa. For more information please visit our web site at www.highwayequipment.com.

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