Company Offers Seminars To Help Businesses Make The Most Of Trade Show Displays In Cleveland

Skyline Event Services, North America's leading provider of trade show exhibits and related services, will present two free workshops for companies on how best to promote themselves with trade show booths in Cleveland.

Online PR News – 08-November-2010 – – CLEVELAND, OH -- Companies interested in maximizing the impact of their trade show exhibits are invited to attend two information-packed seminars led by Skyline Event Services.

The seminars, to be held Nov. 18, will begin with a "60 Tips in 60 Minutes" presentation starting at 9 a.m., followed at 10:30 a.m. by a one-hour workshop on how businesses can measure and improve their return on investment in trade show marketing. Both will be at the Skyline Event Services Center at 8600 Sweet Valley Drive in Cleveland.

In today's economic climate, trade show expenses are under more scrutiny than ever. While those in marketing know that trade shows are invaluable and still offer a strong return on investment, it's important for businesses to be able to measure exactly how big that return is, and to be able to maximize it.

"In today's economic climate, trade show expenses are under more scrutiny than ever. While those in marketing know that trade shows are invaluable and still offer a strong return on investment, it's important for businesses to be able to measure exactly how big that return is, and to be able to maximize it," said Kristie Jones-Damalas, an owner of Skyline Event Services (http://www.skylinees.com/).

Jones noted that the two seminars are intended to complement each other, with the "60 Tips in 60 Minutes" seminar focusing on how companies can make the most of their trade show booths. A good location and an eye-catching exhibit aren't the only elements to consider, she added.

"The costs of typical trade show displays in Cleveland can pale in comparison to the benefits, but only if you know what you're doing," Jones said. "Any company that's serious about making an impression on potential clients needs to realize that the trade show environment is microcosm of the marketplace as a whole -- but is even more competitive. A trade show booth needs to be user-friendly for the client and should be carefully designed to reflect the product or service being offered. In the world of trade show displays, there's no such thing as 'one size fits all."

In addition to frequent seminars aimed at helping companies develop effective trade show exhibits in Cleveland, Skyline Event Services offers a full line of products designed for trade shows. Products include island exhibits, modular inline exhibits and portable displays. All are designed with ROI, functionality, portability and ease of use in mind. The company also offers integrated marketing services, including pre- and post-show campaigns, promotional items and print materials. In addition, the company's local consultants can provide expert installation and supervision of trade show booths in Cleveland.

The Nov. 18 seminars are free, but seating is limited. Those interested in attending are asked to RSVP by Nov. 11 to Rachele Webber at 216.642.6180, ext. 128, or rwebber@skylinees.com.

About Skyline Event Services:
Skyline Event Services a women owned company, is a part of the extensive Skyline network. Skyline Event Services offers a team of consultants, designers and technicians that will assist your company to excel at this uniquely diverse type of marketing. Customers can visit Skyline Event Services online or in person to see the latest trends in high-quality trade show displays and event marketing.

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Contact Information
Kristie Jones-Damalas
8600 Sweet Valley Drive
Cleveland OH, 44125

216-642-6180

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