ZestFest 2011 Opens the Irving Convention Center at Las Colinas This January

The Irving Convention and Visitors Bureau, along with Chile Pepper magazine, is excited to welcome the spiciest exhibitors and flavorful food enthusiasts from around the country to ZestFest 2011 for the first open-to-the public event in the Irving Convention Center at Las Colinas.

Online PR News – 10-November-2010 – – Press Release
For Immediate Release
Contact: Diana Pfaff
222 West Las Colinas Boulevard
Suite 1550
Irving, Texas 75039
800-247-8464 or 972-252-7476
dpfaff@irvingtexas.com

ZestFest 2011 Opens the Irving Convention Center at Las Colinas This January

IRVING, TEXAS (November 2010) – The Irving Convention and Visitors Bureau, along with Chile Pepper magazine, is excited to welcome the spiciest exhibitors and flavorful food enthusiasts from around the country to ZestFest 2011 for the first open-to-the public event in the Irving Convention Center at Las Colinas.

The 14-year-old spicy food festival is one of the largest events in the country featuring the hottest products in the market and will run Jan. 28-30, 2011, as part of the center’s gala grand opening of festivities.

ZestFest 2011 offers an unmatched opportunity for vendors to introduce their product to consumers, retail buyers and restaurants. To complement the business advantages, ZestFest 2011 guarantees a sizzling weekend featuring cooking demos by celebrity chefs, live music, interactive contests and thousands of bold food samples.

“We are fired-up, pun intended, to have a festival with a proven track record on the books as the first consumer event in the Irving Convention Center,” said Maura Allen Gast, executive director of the Irving Convention and Visitors Bureau. “ZestFest kicks-off what will be a month-long line-up of impressive opening events.”

Founded and sponsored by Chile Pepper magazine out of Fort Worth, ZestFest was most recently held at Will Rogers Memorial Center in Fort Worth.

“We are particularly excited about this year’s event,” said Pam Betz, who along with Greg Bagarozy, now own and manage ZestFest. “A new venue, a new date and a brand-new facility should only enhance an already spectacular event."

The Irving Convention and Visitors Bureau invites you to enter for a chance to win a weekend getaway package for two to ZestFest 2011. Visit Irving, Texas to learn more and submit your entry. Irving, Texas has also coordinated exclusive hotel packages with several of their more than 75 hotels. Book early to enjoy incredible savings with these ZestFest packages which range from $195 at a five diamond resort down to $60 for an exceptional value.

About the Irving Convention Center at Las Colinas
The Irving Convention Center at Las Colinas is scheduled to open in January 2011. Located where Highway 114 and Northwest Highway meet in Irving’s Las Colinas area, the $133 million, 275,000 square-foot center takes a bold new direction in a landscape of traditionally “institutional” facilities.

For more information on ZestFest, contact Judy Magouirk, Chile Pepper magazine, at 817-306-4386 or judymagouirk@att.net or visit http://www.zestfest2011.com.

For more information on the Irving Convention Center at Las Colinas, contact Cheryl Calhoun, director of sales and events, at 972-252-7476, ext. 102 or ccalhoun@irvingtexas.com or visit http://www.irvingconventioncenter.com.

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Contact Information
Diana Pfaff
222 West Las Colinas Boulevard Suite 1550
Irving Texas, 75039

972-252-7476