Rocco Basile supports the annual Just One Gift Campaign

Children of the City's annual "Just One Gift" campaign in December in Brooklyn, New York provides and receive a new gift and encouragement.

Online PR News – 18-November-2010 – – New Yorkers and people from around the country generously donate toys.Here's why. In Brooklyn alone there are 17 thousand cases of child abuse with a 48 percent high school drop out rate. Of about 30 thousand students, 15 thousand are dropouts. One out of every three families lives below the poverty line. Believe it or not, some of the children even wear sandals during the cold winter. There are drugs, disease, gang violence and crime, along with about a thousand deaths annually.

Four years ago Rocco Basile was seeking volunteer his time to a charity that helps children in need and decided to join the Board of this organization to help do something about these statistics. Why? Because the problems were happening right in his own back yard in Sunset Park. The charity work that this wonderful charitable foundation did was a perfect fit for Rocco Basile.

"Hundreds of people are in need of intervention, including families in need of counseling and children that need educations. Our motivational quote is that Children of the City is an organization making a difference," said Rocco Basile.

However this year, the annual toy drive ran into an unforeseen obstacle course when scheduling problems caused a benefactor to push back the delivery date on a pledge for 300 toys. This year's toy drive had secured many donations and so they had organized events for gift wrapping. Most of the toys were scheduled to arrive by a certain day, when a dozen volunteers from NYCares were supposed to help wrap the toys. It was carefully planned so that each volunteer would have plenty to do.

Unfortunately, Mother Nature had other plans. Stormy clouds and snow, sleet and rain hit the tri-states causing delays. Not even half of the deliveries made it to the charity's headquarters in time for the events. Sixty willing and able gift wrappers from Volunteer NYC, Old Navy, and several high school students, patiently waited for the toys.

Just in time Rocco Basile's family car pulled up like Santa's sleigh with a numbger of hot toys and 12 Razor scooters purchased by the Basile Builder's Group business associates,family and friends. Rocco Basile spent the prior weeks soliciting toys from anyone who would listen.

Volunteers were happy to get busy and wrap up Barbie, Bratz and Hannah Montana dolls that would be handed out to the children.

More than eight companies and organizations gave toys, while there were 89 people volunteering to wrap gifts over a three day period. A total of 890 new toys were donated, and there were 100 bags of assorted groceries to distribute to those in need.

400 children ages 4-15 attended the annual holiday event which included 76 volunteers who were visiting from Virginia and Ohio. At the charity event the children learned that gifts are not just charity donations that are items purchased with money. They were encouraged with motivational sayings to see themselves and their unique talents, abilities, time, and acts of service as gifts to the ones they love and to the world. They were also encouraged to forge ahead amidst their many challenges; to believe in themselves and to make the right choices to positively affect their lives and their community.

For more info:
http://www.rocco-basile.org

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Greg Miller
235 Route 10 Suite 12
Parsippany NJ, 07054

973 255-0352