WOM guide 2011 for foodies with pullout Dai Pai Dong booklet

WOM guide’s 6th Edition Makes Choosing a Restaurant Easier

Online PR News – 26-November-2010 – – (Hong Kong) WOM guide 2011 for foodies, the sixth edition of Hong Kong’s most loved and bestseller dining guide, hits leading bookstores and retail locations from late November. The invaluable guide is priced at HK$168.

WOM guide 2011 for foodies differs to other printed dining guides in the market, as it includes honest, fun and witty reviews of the city’s most loved restaurants by over 15,000 Wommers – the Hong Kongers who log into www.WOMguide.com and share their dining experiences. As Hong Kong’s only dining guide based on the opinions of real diners, WOM guide has the advantage of authenticity: it’s local, it’s run by local experts, and it’s a local food community.

FREE with this year’s guide is a special booklet entitled Hong Kong’s REAL Dai Pai Dongs, affectionately produced by the WOM guide team in celebration of Hong Kong’s love affair with traditional food stalls (and because they love to eat street food). Highlighting the city’s real Dai Pai Dong’s - the ones that have been issued with government licenses (or Dai Pai), the booklet includes ratings by the WOM guide team, signature dishes and an icon indicating if they have air-conditioning, as well as user friendly maps. Founders of WOM guide, Samanta Pong and Fergus Fung said: “We want to make eating at Dai Pai Dongs more approachable for people, even if they haven’t done it before and don’t know what to order, the booklet will help guide them through the experience.”

WOM guide 2011 for foodies is categorized into 27 WOM Choice listings, each based on the most popular or hard to make dining occasions and food specialty – the criteria that Hong Kongers usually base their dining decisions on. It covers the city’s wide array of restaurants, from the most loved local eateries to the best fine dining establishments in town.

Fergus and Samanta said: “WOM guide 2011 for foodies makes choosing a restaurant easy by using handy lists based on the criteria that people use to pick where to eat out. Our research tells us that people usually make dining decisions based on what they feel like eating, dim sum for example, or the reason they are dining out, perhaps for a celebration with a large group of people.”

Categories in WOM guide 2011 for foodies include Idol Status - restaurants with a tremendous following, Hole in the Wall – restaurants with amazing food but not so amazing décor, Forever and ever - those that have been around forever and are not likely to close anytime soon, Big Group – places that cater to parties, Dim Sum, Moo!, Breakfast and Brunch and Out of Towners. Restaurants are selected by the WOM guide team based on their popularity and reviews.

The over 250 restaurants that are included in the WOM Choice categories are listed alphabetically with summarised “quoted” reviews and ratings from Wommers, and convenient icons indicating if the restaurant is: good for business dining, a romantic dining location, serves large groups, pet friends, good for kids, has al fresco seating, takes food orders past 11pm, takes reservations, has valet parking, offers delivery and/or takeout, does not accept credit cards, and, very importantly, do they charge a corkage fee.

2010 was a hallmark year for WOM guide

 WOM guide’s following grows stronger by the day, currently with over 15,000 opt-in members and 1,250 Facebook fans
 WOMguide.com lists over 2,000 restaurants
 WOMobile, WOM guides mobile-friendly website was launched in April – search anytime, anywhere
 In May, the WOM guide team received the SME Entrepreneurship Award from the Hong Kong Chamber of Small and Medium Business
 WOMguide.com strengthened its position as a leading food-azine with the addition of an eclectic mix of talented, award winning chefs, Masters of wine, seasoned writers and passionate foodies in June
 WOM guide Macau launched at macau.WOMguide.com, brining the latest dining news from HKs nearest neighbour to the fingertips
 Samanta and Fergus participated in some of Hong Kong’s most prominent wining and dining panels, including TimeOut Dining Awards 2010, CNNGo Hong Kong Best Eats 2010, and Cathay Pacific Hong Kong International Wine & Spirit Competition 2010.

About WOM guide
The WOM guide brand was founded in 2004 by Hong Kongers Samanta Pong and Fergus Fung, whose passion for good food inspired the concept. They wanted to create an “in the know” resource for discerning foodies.

WOMguide.com is a comprehensive and unique online food magazine and restaurant guide. It features over 2,000 restaurants in Hong Kong, and its members or wommers — the 'market intelligence' — log on to www.WOMguide.com to share their opinions on the restaurants they have experienced.

WOMguide.com is an online restaurant guide that provides access to detailed information, ratings and reviews of your favourite restaurants, and a forum for you to publicly post and share your opinion with other wommers. Hong Kong’s only dining guide based on the opinions of everyday people who enjoy food, WOMguide.com has the advantage of authenticity: it’s local, it’s run by local experts, and it’s a community for all variety of local foodies.

WOMguide.com is also an online magazine - home to restaurant reviews written by professional reviewers, interviews with leading chefs, and seasonal food articles, while the Ask a Chef section allows members to send in their cooking questions to a variety of professional chefs.

A community for all variety of local foodies who are proud of Hong Kong's vibrant dining scene, WOMguide.com features all the latest restaurant news, including openings and closings, as well as the most up-to-date promotions and events. It offers a true insight into what’s the talk of the town.

WOMguide.com is available on the move with WOMobile – a mobile-friendly version of WOMguide.com. You can search for your favourite restaurant just as you would on the full version website. On WOMobile, foodies can also share their dining experience by writing reviews and uploading photos – anytime, anywhere.

The best seller annual WOM guide printed dining guide book, now in its fifth edition, is available in leading bookshops throughout the city. It is Hong Kong’s only dining guide based on the opinions of everyday people who enjoy food and has the advantage of authenticity – it’s written by the people for the people. Past editions of WOM guide have been on the Best Seller's list in SCMP, Dymocks and Bookazine.

WOM guide was founded in 2004 by Hong Kongers Samanta Pong and Fergus Fung, whose passion for good food inspired the concept. They wanted to create an “in the know” resource for discerning foodies. In May 2010, WOM guide was recognised as one of the city’s most successful small business with the “2010 SME Entrepreneurship Award” by the Hong Kong Chamber of Small and Medium Business.

Samanta and Fergus were invited to participate in some of Hong Kong’s most prominent wining and dining panels, including TimeOut Dining Awards 2010, CNNGo Hong Kong Best Eats 2010, and Cathay Pacific Hong Kong International Wine & Spirit Competition 2010.

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Kiri Sinclair

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