ASDA CUSTOMERS GO GREEN WITH NEW CHARGING BAYS

In a bid to support the rise in electric vehicles Asda has installed charging stations at stores across London

Online PR News – 01-December-2010 – – Asda’s commitment to help save customers’ money now includes lowering motoring costs and reducing carbon emissions. Asda is installing DualCharge posts from Chargemaster Plc, at five of its London based supermarkets and at its headquarters in Leeds. This will provide customers and staff with 12 parking bays that have access to electric vehicle charging stations.

Asda will be launching its electric vehicle charging post programme on Thursday, December 2nd at its Roehampton store. This will be supported by Nissan, who will be at the store demonstrating the benefits of electric vehicle technology with its new Nissan LEAF, the world’s first mass-market 100% electric family car. Fuelling the Nissan LEAF costs less than two pence per mile, and with no oil, no fuel tank and no tailpipe, electric vehicles such as the LEAF produce zero carbon emissions while in use. The installation of the charging points makes the technology much more accessible and will help encourage more electric car drivers.

Julian Walker-Palin, Head of Corporate Sustainability at Asda, comments:
“More and more drivers are ready to make the switch to electric vehicles. Our new charging points offer a greater choice to customers in how they travel to store. We’re starting off small, but we have the capacity to go large.“

“We will also be analysing EV usage and energy consumption, allowing us to keep our finger on the pulse, ensuring that we continue to provide the right facilities for all of our shoppers.”

MP for Putney, Roehampton and Southfields, Justine Greening will be at the launch as well as other VIPs and the press. Starting at 9.00am there will be a presentation from the store manager, and demonstrations of how Chargemaster’s stations operate. It will also be attended by senior personnel from both Asda and Chargemaster. Nissan EV expert will be on hand to demonstrate just how easy it is to plug in to one of Asda’s new charging posts and facilitate some test drives in the Nissan LEAF, on sale March 2011. Nissan LEAF was this week named European Car of the Year, the first time an electric vehicle has received the coveted award.

Charging posts have also been installed at the Asda House headquarters in Leeds and the Dagenham, Wembley, Colindale and Kingston Upon Thames and stores. It is expected that Asda will install further Chargemaster points at other stores in phase 2 - in line with the expected increase in EV motorists in the coming years.

All of Chargemaster’s stations are networked to a central server using GPRS communications. This will enable Asda to view real time information across all of the charging points, including the ability to measure the electricity used, count how many customers are using them, forecast future usage and monitor/identify busy times. Chargevision also provides ‘health’ data on all the posts, which is used for maintenance purposes.

David Martell, Chief Executive from Chargemaster Plc, says:
“We are delighted that Asda has chosen Chargemaster’s Dualcharge charging posts that provide the most advanced technology available to charge electric vehicles. Asda’s requirement to accurately monitor the usage of the posts and energy consumption is an ideal application for Chargemaster’s unique powerful backend reporting system, Chargevision. Increasingly supermarkets are meeting the needs of owners of electric vehicles and we are pleased to be at the forefront of this.”

ENDS
Further Information:
Asda - Anna Vickerstaff: 0203 003 6438, email: anna.vickerstaff@freud.com

Chargemaster - Georgina Read, PR Manager, telephone: 07766 317 172, email: georgina.read@chargemasterplc.com or Neil Sharpe, Sales Director telephone: 0207 495 5270, email: neil.sharpe@chargemasterplc.com

Nissan LEAF - Please contact the team at Borkowski on 0207 404 3000 or Stephanie Aukstikalnis, 07917 167 804, Stephanie@borkowski.co.uk

About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain’s leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 376 stores, including 25 Asda Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chargemaster Plc
Chargemaster Plc is the premier supplier of electric vehicle charging solutions. The company’s team has over 25 years’ experience of developing and managing telematics and motoring orientated infrastructures. It offers a full range of charging post solutions that include single, dual and fast charge solutions, as well as units specifically designed for home use. It has also developed a unique backend system called Chargevision that provides online services to both the motorist and the site owner including charging station availability and comprehensive online, real time reporting functions.

The company works with energy providers, automotive manufacturers, government agencies, local authorities, management consultancies, commercial and retail organisations.

The company operates in the UK and Europe. Its head office is in Mayfair, London and it has an engineering facility in Bedfordshire.

For more information visit www.chargemasterplc.com, or join us on Facebook, Twitter and LinkedIn. Chargemaster also sends out a regular newsletter and invites feedback and debate through its Electropinion column – email georgina.read@chargemasterplc.com to join.

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Contact Information
Georgina Read
Chargemaster Plc 5 Aldford Street London
London, W1K 2AF

07766 317 172