New ‘Made by Mom’ Vertical Ad Network Hits the Media Scene in Canada

The first-ever ‘Made by Mom’ Canadian vertical ad network, exclusively for family and parent publishers, hits the media scene in Canada, launching early due to the overwhelming response from publishers and advertisers.

The official launch date was set for the New Year, but after announcing the network at an exclusive Toronto media buyer event just last month, the founders have been overwhelmed with the tremendous response that they decided to open the doors early.

Online PR News – 21-December-2010 – – The first-ever ‘Made by Mom’ Canadian vertical ad network, scheduled for launch in early 2011, has opened the doors early due to the overwhelming response from both publishers and advertisers.

Announced just last month at an exclusive Toronto media buyer event, the three mom founders, Michelle Davies, Carrie Anne Badov Christie Schultz and Carla Young, decided to move up the official site launch, allowing publishers and advertisers to begin working with the new network before the scheduled launch date of January 1st.

“We wanted to do things a little differently so we threw out the rulebook and created exactly the type of ad network we would want to work with as a parent publisher"

“Within days of announcing the ad network we had more parent publishers sign up than we had originally hoped for when we came up with the idea and the requests keep coming in,” says EverythingMom.com Editor-in-Chief Michelle Davies whose lips are sealed about a few of the big names who have signed up to join their ranks as parent publishers.

“We already had everything in place for the New Year, but when our advertising partners started requesting specifics for our publishing partners for upcoming campaigns scheduled for early 2011, we opened the doors early.”

Built specifically for brands advertising in canada, the focus of the new Canadian vertical ad network will be working with family and parent publishers, bloggers and other Canada websites who target Canadian moms, a target audience sought after by brands and media buyers.

“Advertising in Canada is evolving. Our aim is to connect brands to the relevant conversations that are already happening online on family and parent publisher sites,” says MOMeo Magazine.com Publisher Carla Young. “We know how highly valuable those influencers are to brands and how challenging harnessing that influence can be.”

The founders don’t plan on setting strict minimum requirement for audience reach like most ad networks and instead will help their publishers grow their audience through a unique learning and support program.

“We wanted to do things a little differently so we threw out the rulebook and created exactly the type of ad network we would want to work with as a parent publisher,” explains Davies. “We know that by supporting our publishers and helping them build their audience that they will be more successful and appealing to brands.”

Family and parent publishers who are interested in joining the new Canadian vertical ad network can get started by filling out an online application at EverythingMomNETWORK.com.
Everything Mom Network is the first-ever Canadian vertical ad network dedicated to connecting brands with family and parent publishers. The work of three mom-owned companies, the Everything Mom Network works mom, dad, entrepreneur and kid-centered media properties that reach Canadian moms and dads.

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Carla Young
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403.237.0455

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