Chicago Web Design Strategies Recommended by Interactive Marketing Agency Straight North

Specializing in Web design services, marketing agency Straight North helps Chicago firms create websites that connect with the community, engage visitors and increase conversions.

Online PR News – 22-December-2010 – – CHICAGO - Straight North, a leading interactive marketing agency that provides Chicago Web design services to B2B and B2C firms, utilizes several strategies to make client websites more effective in engaging site visitors, capturing leads and selling more products online.

“For firms doing business in Chicago or seeking to build a presence in the Chicago marketplace, it is essential to build a bond with the local community,” said Straight North president, Kevin Duffy. “Chicagoans have a great deal of civic pride and a rich sense of local history. A solid website design will take those things into account and let visitors know that the company is part of Chicago and truly connected to it.”

To fully leverage the design, a firm's site must load quickly, have optimized content for search and provide an all around strong user experience.

Important Chicago Web design elements include using custom images of the city, not only on the Home page but site wide; using a color palette that includes colors widely identified with Chicago; using Chicago-related terms in key textual elements of the site, including page headlines, top navigation labels and calls to action; and displaying the firm's Chicago location in the page footer, along with Google Maps when appropriate.

Straight North Web design services include strategic design development, e-commerce design, search engine marketing services, lead generation site design and landing page design. Distinguishing the agency from other firms is its focus on high-level strategy and ability to integrate design in-house with other critical areas of Internet marketing such as SEO, Web development and content marketing.

“Even the best Web design cannot deliver maximum ROI all on its own,” said Duffy. “To fully leverage the design, a firm's site must load quickly, have optimized content for search and provide an all around strong user experience. That's why our designers work so closely with our other creative and development teams. It's the only way to do the job right.”

ABOUT STRAIGHT NORTH: Straight North ( is a Chicago-based interactive marketing agency that provides creative, strategic and technology solutions focused on increasing our clients' revenue and advancing their brand. Straight North's services include Web development services, search engine optimization, interactive and social media strategies, branding and communication, graphic design, market research, strategy development and consulting.

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