UAE Exchange Moves to New Spacious Premises in Musaffah ‎Sector 10 Abu Dhabi ‎

UAE Exchange, the leading global remittance and foreign exchange brand, opened its ‎new premises of its Musaffah sector 10 branch.‎

Online PR News – 03-January-2011 – – UAE Exchange, the leading global remittance and foreign exchange brand, today opened ‎its new spacious and more convenient premises in Musaffah Sector 10, in a move to ‎enhance the service and value proposition of the brand to its loyal customers in and ‎around Mussaffah. The branch was inaugurated by H. E. Abdulla Humaid Ali Al ‎Mazroei, Chairman, and Dr. B. R. Shetty, MD & CEO, UAE Exchange in the presence of ‎Mr. Sudhir Kumar Shetty, COO - Global Operations, other senior officials of UAE ‎Exchange, special invitees and the Press fraternity.‎

The new branch is located in Meera Ahmed Abdulla Sultan Building, Next to NMC ‎Building, Mussafah Shabiya Sector 10. It is equipped with many customer-oriented ‎features including 19 transaction counters.‎

The erstwhile Shabiya Sector 10 branch, which will hence be discontinued, was a vital ‎link in UAE Exchange’s extensive network of close to 500 direct offices in 22 countries ‎across five continents. It had been a favourite destination for almost the entire residential ‎and mobile population of Mussaffah for many years, during which the brand had grown ‎to a global giant with an increased spread of products and services being offered. The ‎brand has a very strong presence with over 90 branches in the UAE, offering services ‎encompassing global bank transfers, foreign exchange, instant money transfers and ‎various value-added allied products and services.‎

Speaking on this occasion, Excellency, the Chairman said “UAE Exchange is a trusted ‎brand among general public. This trust was built over an eventful journey of three ‎decades. Customers are the nucleus of our operations. Since inception, our Sector 10 ‎branch has been popular among our esteemed customers for its committed customer ‎service. Hence this makeover was essential for better customer experience. This new ‎branch would add greater focus to our pursuit of excellence in all spheres of our ‎operations.”‎

Dr. B. R. Shetty, MD & CEO said “In three decades UAE Exchange has grown into a ‎people’s brand globally. We have won customers’ trust and confidence by offering ‎standardized and reliable customer service in enhanced environments across the globe. So ‎no matter, which branch our customers enter, they will get the same experience not just in ‎customer service but also in its top-of-the-line look and feel too. In line with our ‎standardization process, we have relocated the Musaffah branch to a more sophisticated ‎environment.”‎

Mr. Sudhir Kumar Shetty, COO - Global Operations, said that, “We have always brought ‎in innovation to enhance customer experience without any compromise on quality. So ‎apart from our reliable processes, value-added products and allied services, we have also ‎brought in a sea change in branch sophistication to match customer expectation. This new ‎more sophisticated branch premises with special facilities is yet another significant step ‎towards this aim. With convenient branch timings, extensive multi-tasking counters, and ‎various convenience features that we have carefully laid out in the new branch, it sure ‎would be welcomed by our entire customers in Mussaffah.”‎

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Al Hassan Mohamed
Abu Dhabi
+971 4 4945480