Cappius & RapidMiner hosting a webinar on Amplifying Customer Insights with Predictive Analytics

Learn how to amplify your sales and marketing operations by building a predictive analytics solution for gaining customer insights

Online PR News – 11-August-2017 – Santa Clara – Cappius Technologies, a US based Big Data Analytics & Data Science Products and Services company announced that it will be hosting a webinar jointly with RapidMiner on “Amplifying Customer Insights with Predictive Analytics” on August 16, 2017, 11 AM, Eastern Standard Time.

Customers are cornerstone of any business. Each journey of a customer with an enterprise is unique, hence each customer needs a smooth and fruitful experience along the way. This is possible only if that enterprise has a comprehensive insight about the customer behavior. Understanding customer behavior is about the way people buy and use products and services. This affects other business functions such as marketing, design, product development, packaging, post sales service and pricing.

In this webinar, Cappius will demonstrate how to build machine learning models and operationalize in the real-world using RapidMiner Server. The solution delivers various insights such as Customer Lifetime Value (CLV), Customer Lifecycle (RFM) Segmentation, Customer Satisfaction and Recommendations.

“Enterprises require comprehensive insight of their customers’ behavior in order to provide personalized engagement to achieve superior net promoter score. Cappius’ Customer Insights solution helps to deeply understand the Customer behavior to Acquire, Engage, Service and Retain them!”, said Munwar Shariff, Chief Technology Officer, Cappius Inc. He also added, “Our solution helps enterprises to better target customers by optimizing sales and marketing operations.”

For more information and to register for the webinar, visit our webinar page at,

The event will also be recorded and available on website for on-demand viewing.

About RapidMiner (
RapidMiner is the global leader in open source data science. Our unified data science platform accelerates the process of creating predictive analytics models and makes it easy to embed results into business applications. A community of over 200,000 users trust RapidMiner to do real data science, fast and simple.

About Cappius Inc. (
Cappius helps global customers with Digital Business Transformation by offering products and services using BI & Big Data Analytics, Data Science and Enterprise Applications. With our innovative solutions like Customer Insights, Sales Analytics and Service Center Analytics we provide you actionable insights for effective customer acquisition, engagement and retention.

Contact Information
Amit Babaria, CEO
Cappius Technologies Inc
1825 De La Cruz Blvdrn#204
Santa Clara California, 95050

+1 408 684 8781 x101