Wicked Cow Studios Launches Pop-Science Brain Franchise With Release of It's All In Your Head.

Wicked Cow Studios is launching its first Book-Franchise with the release of the high-end paperback, It’s All In Your Head, by Keith Blanchard, on November 1.

Online PR News – 13-September-2017 – New York, New York – It’s All In Your Head is the true story of what makes up your mind. It’s the interactive, stupendously sourced, 208-page user’s guide to what makes you you. This immersive volume tackles the questions that keep you up at night: Is your smartphone wrecking your memory? Are believers’ and atheists’ brains different? Who’s smarter: your baby or your dog? Hwo is yuor biarn albe to raed tihs crzay quseotin?

“I’ve always had a great passion for science, and the past several years I’ve wanted to be a force in helping bridge the accessibility gap between scientists and the population at large,” said author and former World Science Chief Digital Officer, Keith Blanchard. “When the team at Wicked Cow approached me with the idea to create an enlightening and approachable guide to the inner workings of the human brain, I jumped at the chance. I’m very proud of our work together on this book.”

Neil deGrasse Tyson calls the human brain the most complicated object we know, and there’s way too much information, mystery, and discovery to cover in just a book. That’s why It’s All In Your Head is designed from the bottom up to be a fun, illuminating, multiplatform franchise, with this colorful, glossy book as the center of its universe. This brand explores your brain from every angle and through every medium possible: virtual and augmented reality, TV series, cookbooks, experiential museum exhibits, digital content, educational initiatives, and more. And we’re collaborating with best-in-class brand partners to drill down into the most fascinating, cutting-edge brain science, sharing it with our audience through engaging, exciting, shareable—and understandable—media.
“The human brain is the perfect subject for Wicked Cow Studios’ maiden voyage. It’s an endlessly fascinating, rich topic that can be explored in many different ways on many different platforms,” added Wicked Cow founder and CEO Michael Hermann, “and I think we’ve created the first truly fun, accessible, and interactive franchise for a science-curious audience to discover the awesomeness of their brains.”


Wicked Cow Studios is reinventing the proliferation of content, building original, multiplatform franchises through a publishing-first model, while leveraging its storytelling experience across media platforms. Wicked Cow, in tandem with world-class strategic production and sponsorship partners, optimizes executions for every category to put entertaining and informative productions in front of audiences wherever they are. By leveraging these stories across multiple channels, we build them into franchises that further the value of our intellectual property and generate powerful long-term revenue streams. These extensions live in experiential events, museum exhibitions, audio, educational initiatives, TV, film, and digital executions.

For more than a dozen years and an inspired run in the brand world, Michael Hermann and Wicked Cow created uncommon opportunities for some of the world’s most beloved pop culture brands including management of the The Roberto Clemente Estate, the Julius Erving brand, Pelé, Wiffle®, Big League Chew, Maxim, The Notorious B.I.G. Estate, among others. More recently, Michael is Derek Jeter’s co-founding and co-publishing partner in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant, Simon & Schuster.


Keith Blanchard is the author of two novels and has contributed in various capacities to a wide range of publishing and production enterprises, from The Week to Cosmopolitan, Rolling Stone to The Drew Carey Show, The Wall Street Journal to Yourtango.com. Most recently the chief digital officer of the World Science Festival, Keith was the longtime editor-in-chief and creative director of Maxim.

Contact Information
Mallory Stratton
Wicked Cow Studios
45 w 21st
New York NY, 10010