PORTABLE OUTDOOR-CENTRIC PRODUCT RECEIVES MAJOR INDUSTRY RECOGNITION

Anti-Fog Solution, Sven Can See, Named Must-Have Gear for 2018

Online PR News – 11-October-2017 – Holbrook, MA – Every year, outdoor enthusiasts across the country await for one particular roundup of coveted gear on the rise. That annual list is published by industry-leading Backpacker magazine, and this year, the first four season anti-fog solution of its kind, Sven Can See®, has made the cut.

Renowned for its innovative spray gel that keeps eyewear fog-free all day, Sven Can See® provides immediate results regardless of environmental factors. With roots in extreme sport, Sven Can See® is perfect protection for extreme weather, but the company prides itself in being an overall safety product. A coconut-based formula delivers long-lasting protection without odor, harmful chemicals and fumes — making Sven Can See® a product consumers of all ages can feel confident using.

The Sven Can See® “Spray, Wipe n' Go!” formula was field-tested for months by the Backpacker editorial team and was ultimately named an “Anti-fogging potion”. Sven Can See is featured in the guide’s Eyewear section within the Essentials category.

“We are honored to be among the 101 brands featured in Backpacker’s 2018 Winter Gear Guide,” said President and CEO of Sven Can See®, Scott Newman. “We understand the importance of good gear and outdoor safety, and look forward to keep reaching more outdoor enthusiasts with our product.”

The Backpacker Fall/Winter 2018 Gear Guide is in the November issue, available on October 17, 2017.

Sven Can See® products are available for purchase at outdoor specialty stores nationwide and online at svencansee.com.

About Sven Can See®
The safety product line was created out of necessity on a cold weather hike in northern Maine. When learning he must choose between suffering from visibility or becoming prone to the dangers by taking eyewear off, founder Scott Newman decided neither is a viable choice.

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Pam Wadler
Trent & Company, Inc.
594 Broadway, # 901
New York NY, 10012

212-966-0024